We invest in startups shaping
the future of convivialité
Created in 2017, Convivialité Ventures, is the venture arm of Pernod Ricard and is based in San Francisco - the heart of the world's innovation ecosystem.

By nurturing entrepreneurship, we play a key role in the development of innovative and inspiring new offerings that not only embrace, but also shape, the future evolution of socializing. At Convivialité Ventures, we have a unique vision of the future of convivialité, powered by our Breakthrough Innovation Group (BIG) and supported by the reach, experience and expertise of Pernod Ricard.

About Pernod Ricard
Our reach

Pernod Ricard is the world’s second largest wine and spirits company, with consolidated sales of €9.0 billion (2017/18).

Pernod Ricard is a decentralized operation, with six ‘Brand Companies’ and 85 ‘Market Companies’, established in each key market.

Our experience

For 40 years, Pernod Ricard has combined a passion for wines and spirits with a drive to create. It is the continual and constant ability to imagine, design and bring entrepreneurship to life that has enabled us to become one of the leaders in our industry.

Our brands

Pernod Ricard has built a unique portfolio of premium international brands – one of the broadest in the industry. This includes spirits, such as Absolut, Chivas Regal, The Glenlivet, Havana Club, Jameson Irish Whiskey, Martell, Kahlūa, Malibu, Beefeater, as well as Jacob’s Creek, Campo Viejo, Kenwood Vineyards and Brancott Estate wines, and champagnes, Mumm and Perrier-Jouët.

Breakthrough Innovation Group (BIG)
Created in 2012, Pernod Ricard's Paris-based Breakthrough Innovation Group (BIG) is made up of an experienced team of sociologists, futurologists, marketers and entrepreneurs, who work with technologists, provocateurs and startup visionaries from wide-ranging fields and industries, in order to understand, conceive and create the future of convivialité. More than a think tank, BIG initiates and establishes new products and services, and it is from here that Convivialité Ventures was born.
Our values

It is our responsibility to put in place the conditions for lasting, shared value creation that builds a more innovative, inclusive and inspiring world: LET’S LIVE TOGETHER, BETTER.

There can be no lasting value creation unless the value we generate is shared with all our stakeholders, starting with our employees, but also including our local communities, our customers and our consumers, our suppliers and our shareholders.

Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on three key values: entrepreneurial spirit, mutual trust and a strong sense of ethics.

The Convivialité Ventures team
Stéphane Longuet
Stephane is Managing Director of Convivialité Ventures, based in San Francisco, California.

He has worked with Pernod Ricard for 20 years, where he has cultivated some of the world’s most successful drinks brands.

Most recently, Stephane oversaw the integration of Absolut into Pernod Ricard, following its 2008 acquisition, and as Managing Director of Challenger Brands at The Absolut Company, he led a global vodka business from its base in Stockholm, collaborating with innovative and fearless entrepreneurs and designers from around the world, launching new products and always looking for new business opportunities.

This experience, his innate entrepreneurial instinct and his ability to spot and collaborate with emerging talent made him the natural choice to launch and lead Convivialité Ventures.

Brandon Yahn
Brandon is Principal at Convivialité Ventures, based in San Francisco, California.

He has extensive experience as an entrepreneur, startup operator, investor and management consultant.

Brandon has spent most of his career building and scaling new businesses, having driven early initiatives at three $1+ billion startups, to date – Credit Karma, Datalogix (acquired by Oracle), and Evernote. He has also been a Young Entrepreneur at Foundation Capital and a strategy consultant at Mars & Company, and Accenture.

Using his experience in scaling consumer technology businesses, in combination with the global brand expertise of Pernod Ricard, Brandon will identify future Convivialité Ventures portfolio companies, and help them grow and flourish.

Yifan Huang
Yifan is an Analyst at Convivialité Ventures, based in San Francisco, California.

Before Convivialité Ventures, she worked in strategy consulting on the Private Equity and Growth Strategy team at Kurt Salmon (part of Accenture Strategy), a boutique consulting firm specializing in the retail and consumer goods space. In this role, she conducted due diligences for private equity firms, as well as advised CPG companies and retailers on consumer insights, growth opportunities, product development, and strategic initiatives. Yifan graduated from Stanford University with a degree in Economics.

Yifan will leverage her strategic and analytical experience and industry knowledge to identify and evaluate potential investments.