Today Pernod Ricard creates convivialité through its portfolio of drinks brands, which this is one of the ingredients that make up pleasurable moments. The Pernod Ricard vision goes beyond its current offerings, and in the future we want to enable more diverse shared experiences, by providing the other ingredients…
How will we interact? Where will we meet? What will we use to entertain? We intend to answer these questions.
As society moves away from the desire to ‘consume’ and own goods, and towards the desire to experience, Convivialité Ventures looks forward, in order to understand how technology, products, services and business models will shape the future of socializing.
Convivialité Ventures will move beyond Pernod Ricard’s traditional wine and spirits offerings, to cultivate radically different products and services that will enhance and change the way people come together, to socialize and entertain, in the future.