As we look into the future, we see four key areas of opportunity, where we think we
- and you - can make a difference.

Through Convivialité Ventures, Pernod Ricard will embrace opportunities beyond wines and spirits, moving into services and experiences within the conviviality space, including hospitality and entertainment.

As we move forward on this journey, we’re interesting in meeting like-minded innovators and entrepreneurs who are working in the following areas:



Augmented home entertainment

Exploring the home as a prominent stage for convivialité...
As the home becomes the central platform for conviviality, how can we better augment and improve consumer experiences?



The rise of experiential conviviality connectors...
In an increasingly virtual world, how can digital help create ‘in real life’ social moments, taking people away from their screens and out of their homes? As conviviality moves away from materialism, becoming more and more aspirational, who is creating services and products that will help us build bonding experiences with integrity, connecting consumers with shared values and sensibilities?


Distant togetherness

Making virtual interaction and socializing more convivial...
As new technologies transform the way we interact, how can we improve convivialité in virtual social scenarios? How can we leverage virtual reality and augmented reality, to create a better sense of togetherness in the online world ?


the retail

Creating an elevated shopping experience...
With the shift towards alcohol consumption outside of traditional venues, and the contraction of the field of expression for Pernod Ricard brands, how can we have both an ultra-convenient and strong experiential approach to marketing and selling our brands?